Kitting & Bundling Delaware — $0.90 per Unit or $60 per Hour

Bundling Is a Margin Strategy, Not a Packing Job

A bundle exists for one of two reasons: it earns more than the parts do separately, or it escapes a comparison the parts cannot escape. If neither is true, you have added assembly cost to inventory that was already selling. So the useful question is not "what can we bundle" but what does bundling buy me.

Three things it reliably buys. A bundle gets its own ASIN, which means no other seller is on your listing — the single strongest reason most sellers bundle. It raises average order value without raising the pick-and-pack cost, because one bundle is one order rather than three. And it moves slow components: a mid-selling accessory attached to a fast-selling anchor product clears stock that would otherwise age into long-term storage.

What Amazon Requires of a Bundle

Amazon's bundle policy is short but strictly enforced, and violations usually surface as a listing takedown rather than a warning:

• One ASIN, one FNSKU. The bundle is a distinct product. It cannot be listed on the ASIN of any component.
• Components must be complementary. Items used together. A phone case and a screen protector qualify; a phone case and a coffee mug do not.
• The bundle must arrive as one unit. It has to be packaged so it cannot separate in the fulfilment centre. Loose components in a shipping box are not a bundle — they are a picking error waiting to happen.
• The title and images must show the whole bundle. Quantity and contents stated plainly. Selling a "3-piece set" that photographs as one item is a misrepresentation issue.
• No bundling of a product with its own variation. Two sizes of the same item is a multi-pack, not a bundle, and the rules differ.

Since Amazon ended its US FBA prep services on 1 January 2026, a bundle that arrives unassembled is not repackaged for a fee — it is refused or handled under unplanned services terms. Assembly now has to happen before the shipment leaves. See our 2026 changes summary.

What We Actually Do

Standard bundles cover two or three complementary items combined into a single SKU, poly-bagged and labelled with the bundle's own FNSKU. Every component barcode is covered, because an exposed component barcode is the fastest way to have a bundle scanned in as a single item.

Custom assembly covers everything past that: subscription boxes, branded box builds, insert and card placement, shrink-wrapped sets, and multi-component kits that need genuine assembly rather than collation. It is billed by time because the work varies enormously — a four-item gift box with tissue and a card is not the same job as a two-item poly bag, and pretending both are "per unit" would mean overcharging the simple job to subsidise the complex one.

Your branded boxes, inserts, tissue and cards are stored at our Claymont facility and pulled during assembly. Storage of those materials is billed at normal storage rates; applying them is included in the assembly time.

Pricing

Service	Price
Standard bundle — 2–3 items, poly-bagged and labelled	$0.90 / unit
Custom assembly — subscription boxes, branded builds, multi-component kits	$60.00 / hour
Bubble wrapping, where a component needs it	$0.90 / unit
Replacement cartons	$3.00–$8.00 by size

No minimum commitment on either. Custom assembly is quoted from a sample: send one complete kit, we build it, time it, and give you a per-unit figure before the run starts.

Does the Bundle Pay for Itself?

A worked example. Three skincare items sell individually at $14, $16 and $19 — $49 total if a customer buys all three, which most do not. Bundled as a starter set, the listing sells at $52 with no competing offers on the ASIN.

• Assembly at $0.90 per unit
• One FBA prep fee instead of three — at 1,000 units a month that is $0.99 rather than $2.97
• One pick-and-pack event instead of three on the DTC side

The bundle costs about $0.90 more to build and saves roughly $2.00 in prep, before counting the higher price point and the exclusive ASIN. That is the case where bundling works. The case where it does not: bundling two items that customers genuinely want separately, which suppresses sales of both and leaves you holding assembled stock you have to break apart again — a job we can do, but one you should not need.

Practical Advice Before You Commit a Run

• Test with a small batch. 100 units of a new bundle costs $90 to assemble. Finding out at 5,000 units that the bundle does not sell costs considerably more.
• Keep components sellable separately. Do not destroy component packaging during assembly if you can avoid it. If the bundle underperforms, you want to be able to unbundle.
• Watch the dimensional tier. A bundle that pushes the package into the next size band can add more in FBA fulfilment fees than the bundle earns. Check the finished dimensions before the run, not after.
• Photograph the finished kit. The bundle needs its own images showing all components. Our product photography service is $2.00 per item and can shoot the assembled kit while it is on the bench.

Frequently Asked Questions

How much does kitting and bundling cost?
Standard bundles of two or three items, poly-bagged and labelled as a single SKU, are $0.90 per unit. Custom assembly — subscription boxes, branded builds and multi-component kits — is $60.00 per hour, quoted per unit from a sample before the run starts.

Does a bundle need its own ASIN and FNSKU?
Yes. A bundle is a distinct product on Amazon. It gets its own ASIN and its own FNSKU, and every component barcode has to be covered so the unit scans once.

What can I not bundle on Amazon?
Items that are not complementary, a product bundled with its own variation, anything that can separate in the fulfilment centre, and any bundle whose title or images do not show the full contents. Multi-packs of the same item follow different rules from bundles.

Do you store my branded boxes and inserts?
Yes. Branded materials are held at our Claymont facility at standard storage rates and pulled during assembly; applying them is included in the assembly time rather than charged separately.

Is there a minimum order for kitting?
No. There is no minimum commitment on standard bundles or custom assembly. We recommend testing a new bundle with a small batch before committing to a full production run.